Is your podcast easy to find?
Photo by JOSHUA COLEMAN on Unsplash
You’ve spent hours recording, editing and honing your podcast. You promote it to your audience on social media, you tell your friends, you go on other people’s podcasts. And still, your listener numbers remain low.
What’s going on? Perhaps your podcast is just hard to find.
In a recent article, Steven Goldstein from Amplifi Media tried to find a new podcast called Brains. Hampered by lots of podcasts with similar names, Google and in-app searches were slow and unfruitful, and he was left feeling frustrated. Most listeners would have given up the search long before him.
This is a common problem for new podcasters, but one with a few easy fixes. Here are my top tips for making your podcast easy to find.
Make your show name easy to spell.
While it’s tempting to create a unique spelling, or a complicated pun, to ensure that you’re the only ‘P0dcastr’ around, you’re just setting your searchers up for failure.
If you have to spell your title out everytime you say it, it’s probably not the one.
Use an intelligent link in your promo
Sites like pod.link and podfollow.com make it easy to share a link to your podcast from which people can actually listen!
Claim your podcast to get a personalised link, and change the branding to suit your show. It’s free and easy to do.
Make a podcast page on your website
If you already have an established brand for your business or project, make sure you have a clear link to your podcast in the navigation of your website. Don’t bury it under Media or Projects, keep it simple with an easy to click Podcast link.
While you’re at it, add your shownotes or even a transcript to the page for each episode, to increase that SEO visibility.
So those are my top tips for making your podcast easy to find.
If you’re still not getting the listener figures you want, and you’d like to find out more ways to improve your show, why not book a Podcast Audit - a comprehensive ‘MOT’ for your podcast with plenty of suggestions to boost your show.
